Ashley Campbell: Website Built for SEO Drives Traffic
Time To Update the Website
Ashley Campbell wanted more store visits and phone calls to her interior design studio and furniture boutique in Cherry Creek. The down economy made the already competitive boutique and studio business even more so. Ashley needed visibility and something to separate her from other interior designers. Her website did little to exemplify her style and even less to showcase her work, and it was not being found anywhere in search engines.So, Ashley Campbell engaged LeeReedy to develop a website for her design studio and boutique that was more in keeping with the retailer's style, taste and capabilities – then ensure potential customers were visiting the website en masse.
Planning & Positioning for SEO
Web Design & Development
Web designers created a cohesive look for the site, featuring photo galleries of well-designed Ashley Campbell rooms and recent projects. We also created a Flash element for the homepage without sacrificing any SEO by using Flash optimization strategies. Then, it was time for "Real SEO.""Real SEO"
LeeReedy optimized Ashley Campbell's website content from top to bottom and built relevant inbound links. Because we coded the site in a search engine friendly manner, the three key components of search engine optimization were in place. AshleyCampbell.com began to rank for some of the most visible and powerful keywords in the home decor niche. This led searchers to click and take action.The Results
Since launch, traffic to the site has increased 7500% and store visits are way up. Web analytics data and meaningful metrics are now being utilized to refine and expand the site while making educated business decisions in the future.
