How to Successfully Position a Brand: Advertising Age features LeeReedy's Atkins advertising campaign
Sweet Sexy Science
As people begin enacting their healthy resolutions, January is an important time for Atkins to grab attention through its advertising. On Monday, January 12, 2009, Advertising Age featured a scorecard of weight-loss industry companies, including a run-down of LeeReedy’s advertising for Atkins.From Advertising Age
After suffering the demise of the low-carb-diet fad, Atkins is fighting back. This year it embraces celebrity spokesperson Courtney Thorne-Smith and a "Sweet. Sexy. Science" tagline, designed to unite the Atkins diet with Atkins products – a big change from prior campaigns.Read the full article here.
