How to increase marketing ROI: By hiring an advertising agency with a flat organizational structure

The old agency model is bloated and broken

Someone who has zero knowledge of your brand could be developing your entire advertising or branding campaign right now. Bother you? It probably should. And unless you’ve confronted your agency on the topic, they’re likely charging you a lot of money to have a team with little exposure handling an extremely delicate asset of your company – your brand. It happens every day in large, bureaucratic advertising agencies.

The more layers, the more confusion

What happens when an assignment enters an agency thick with layers? You, the client, meet with the Executive Creative Director, Account Supervisor and a handful of others for an extensive discussion. The agency team goes back and crafts the creative brief. Changes are discussed, labored over and implemented. Rounds of tweaking elapse. Finally, the brief is agreed upon and the campaign positioning solidified.

Weeks of comprehensive discussions have taken place to ensure everything is perfect, everyone’s on the same page and an ideal launch pad for a brilliant campaign is set in place. Then, the assignment is handed off to an agency team who hasn’t been in on a single discussion to this point. Oftentimes, it’s a junior team with less than a year of professional experience. And you wonder why your shop brings back outlandish ideas that are totally disconnected from the brief. It’s almost as if the people who were involved in the process all along weren’t involved in the creative at all. A-ha!

The new-fashioned way

LeeReedy is an agency model in which the most experienced people work on client business – experts only. Those same individuals do the work through the entire process, from positioning to strategy to execution. They’ve been in the meetings, from the start, they’ve heard the feedback, the concerns and are crystal clear on direction. There are no layers because our agency structure is flat. So nothing is ever lost in translation.

None of LeeReedy’s experts are too good or ego-driven to be working on what most agencies consider “grunt work” only appropriate for junior teams. Imagine twenty-year veterans working on the copy and design for a coupon. It happens here. What also happens is that the voice of your brand and its identity are never watered down or taken for granted. Smarter creative. Dead-on strategy. Brands quicker to market. Serious marketing ROI.

Drop me a line if you’d like to know more kreedy@leereedy.com, or learn more about the companies we benefit.