How to position your brand for success online: By creating a blog people truly love

Have a strategy for success

Your brother has a blog. Your mother has a blog. In all likelihood, your grandmother probably has her own blog too. So, how's your brand going to start a blog that competes with more than 60 million others currently in full swing across the world? Here are five tips to make your brand's blog something people find interesting, meaningful and worth coming back to.

1 – Put someone passionate about your brand in charge.

Your top brand ambassador might already be working inside your company. But he or she could just easily be an outsider who's head–over–heels for what your company stands for and sells. Find that person and put them in charge. It takes an hour to create a blog, but endless attention to keep it going and keep it relevant. Treat it seriously, and the marketing ROI will be tangible.

2 – Create original content.

The Internet is filled with sites that scrape content from other places and simply regurgitate it. While this is okay some of the time, people are coming to your brand's site for original thinking presented by your brand. Become an expert authority, or better yet a thought leader. Give users what they want. Additionally, this will make you one of the sites that other blogs quote and grab information from. Increasing the number of in–bound links to your site raises your stature and the likelihood that an even wider audience will find your brand's blog.

3 – Carve out your niche.

As a living, breathing thing, your brand has its own unique view on the world. What is it? Your blog can become the quintessential place to express this distinct perspective – something no other site in the world can offer.

4 – Be authentic with your posts.

Marketing spin and heavy selling are not allowed in this medium. Reserve that for your corporate web presence. Be honest, real and let your true brand personality shine through. Otherwise, you risk a backlash from people who will see through the guise.

5 – Encourage and participate in conversation.

The wonderful thing about social media is it's just that – a rich conversation with people who are interested in what you offer and who can give you deep insights about how to better position and sell your products to them more accurately. Use this to your full advantage by asking questions in posts to spark conversation and by responding to comments. A dynamic and valuable community will be built as a result.

Start your online community now

There's no time like the present to get your blog going and growing. Want to know more about launching your brand socially? Drop me a line kreedy@leereedy.com.  Or find out more about our Marketing Innovation products here.