Spectro: Harnessing the power of free media

Printers in Colorado work with creative people in advertising and design agencies day in and day out. But you’d never know it after seeing the marketing campaigns they create for themselves. Somehow, none of that creativity – or the fact that they’re targeting creative people with their marketing efforts – ever rubs off.

We made Spectro different

Spectro had a lot of things going in its favor. The company had a strong brand essence – through their no-excuse service, superior equipment and an ability to get anything printed at a top-notch level. However, none of this brand spirit was coming across in their marketing.  

Denver-based advertising agency, LeeReedy, was invited to position the brand – creating a personality that would further endear existing customers and magnetize new ones to the company.

Hit people where they’re least expecting it

What seemed like a simple recommendation from us to improve Spectro’s marketing ROI, turned out to be one of the most valuable things they ever did to grab attention. Among all the marketing pieces we affected, one in particular surprised everyone with its success – repainting the trucks.

No big deal, right? Well, while other printers were covering their trucks with logo, phone number and website address, we treated Spectro’s fleet like traveling billboards – complete with headlines and a traffic-stopping, bright yellow color. The trucks drove around town all day making deliveries anyway. Now, they were free mobile marketing for Spectro.

Serious return on marketing investment

Spectro got phone calls from the trucks – tons of them. Weekly, often daily, people were calling or walking into their plant saying, “Those trucks are great. You guys must have them all over town.” They had two trucks in their fleet, proving marketing ideas don’t have to be expensive to pay off.

Going big on a small budget? We’re the company to take you there. Get in touch kreedy@leereedy.com.