articles

brand innovation| brand strategy| brand development| marketing innovation| all

brand innovation

07.21.08 How to position your brand for success online: By creating a blog people truly love

05.27.08 How to increase marketing ROI: By using offline media to help people easily find your brand online

05.27.08 How to increase marketing ROI: By creating a user-generated content campaign that actually works

05.27.08 How to increase marketing ROI: By leading your prospects into action

06.26.08 Attacking your brand's audience from a grassroots level: ROI - one person at a time

brand strategy

05.27.08 How to successfully launch a product or service: By turning a great idea into a moneymaker through marketing

07.21.08 How to successfully position your brand: By getting intimate with your audience

05.27.08 How to increase marketing ROI: By creating ultra effective direct mail

05.27.08 How to increase marketing ROI: By leveraging your sales team to create an effective sales platform

05.27.08 How to increase marketing ROI: By closing the sale with direct mail

05.27.08 How to get your product into the retailer of your dreams: By creating absolute brand consistency

05.27.08 How to position a brand for success: By spending less to know more

01.12.08 How to Successfully Position a Brand: The Essentials of a Creative Brief

01.12.08 How to Successfully Position a Brand: Advertising Age features LeeReedy's Atkins advertising campaign

04.10.09 How to see and be four steps ahead: By using applied trend analysis for your brand

brand development

06.01.08 Turning an old product into a new product launch

05.27.08 How to position a brand for success: By creating brand standards you can actually use

06.26.08 How to cut costs on a new product launch without cutting corners

06.26.08 Brand positioning takes time - half a day to be precise

marketing innovation

05.27.08 Saving time, energy and money on marketing: By selecting the best marketing agency to meet your needs

05.27.08 How to sell a company? First build a brand.

01.12.08 How to increase marketing ROI: By hiring an advertising agency with a flat organizational structure

01.12.08 How to stretch your advertising budget: By adding a viral component to every campaign

01.12.08 Win the Online War with SEO

04.13.09 Microsites Power Product Launches & Multi-Channel Marketing Efforts

04.16.09 Make Online Shopping a Social Experience: By Promoting User-Generated Content

05.08.09 SEO Myths: Setting the Record Straight

05.11.09 SEO 101: Search Engine Optimization Glossary

brand innovation

05.27.08 Vision Graphics: Putting consumers to work for your brand

03.18.09 Activate Drinks: A case study on effective grassroots marketing set in an unforgiving place

06.26.08 Spectro: Harnessing the power of free media

06.26.08 Covidien LigaSure Device Launch: 10 Years to Invent, 3 Weeks to Brand

06.26.08 AIGA Heart Art: Giving a cause with a heart, a brain

brand strategy

05.27.08 Stratus Rewards: Owning a niche through a new product launch

05.27.08 Hunter Douglas NewStyle Hybrid Shutters: The perfect window for a new product launch

05.27.08 401(k) Squared: Increasing Marketing ROI with Killer Direct Mail

05.27.08 StorageTek: Making a brand clearer, simpler and more believable

01.12.08 Village Care International: Positioning a non-profit for greatness

brand development

05.27.08 Tucker Advisory Group: Giving an unknown a brand name

05.27.08 Atkins Nutritionals: Brand launch - or more accurately, relaunch

06.26.08 American Standard: A solid brand in need of standards to match

marketing innovation

05.27.08 Circle of Friends: Branding their way into premier salons across the country

05.27.08 Naked Juice: Quenching the thirst of the masses through branding

05.27.08 Naked Juice: To PepsiCo we go

04.24.09 Ashley Campbell: Website Built for SEO Drives Traffic