06.01.08 Turning an old product into a new product launch
05.27.08 How to position a brand for success: By creating brand standards you can actually use
06.26.08 How to cut costs on a new product launch without cutting corners
06.26.08 Brand positioning takes time - half a day to be precise
05.27.08 Tucker Advisory Group: Giving an unknown a brand name
05.27.08 Atkins Nutritionals: Brand launch - or more accurately, relaunch
06.26.08 American Standard: A solid brand in need of standards to match
