We’re proud to announce the introduction of a number of brand new products we’ve assisted in developing. Along with a significant product launch for medical-device company Covidien, LeeReedy is nearing completion on a positioning, packaging and advertising assignment for re:newal water, which features an all-natural compostable bottle. re:newal will initially launch in 700 7-11 locations. Additionally, positioning, packaging and point of sale has been developed for Killer Cocktails – flavored drops for liquor. We’ve also completed a similar assignment, including advertising, for Adult Chocolate Milk. And we’ve been busy promoting the new Atkins book, with an upcoming campaign that will feature Courtney Thorne-Smith.
As for repositioning, we’ve been working with fruit and nut bar company Bora Bora Foods – assisting with a complete brand overhaul. We’re also helping Lawry’s Restaurant rediscover their brand’s hidden greatness after 77 years in business.
LeeReedy has added two new members to its growing team. Clayton Warwick, previously at Juice Communications, joins LeeReedy as an Account Manager. Kristyn DiFalco, a recent grad of Fresno State, is the new Office Manager.
LeeReedy was one of Eric Kiker’s first freelance clients when he moved to Denver as a copywriter and brand strategist. Now, 15 years later, he has joined the company as a partner. Eric will head up brand strategy, helping clients on both sides of the company – LeeReedy and Xylem Digital – find their hidden greatness.
LeeReedy and Xylem Digital have come together in a new office at 1480 Humboldt Street in the Capitol Hill area of Denver. Originally an auto repair garage for a Chevrolet dealer on Colfax, the warehouse-style space has seen many uses over the years, including housing a number of restaurants, a wait station for the Denver trolley and most recently an architecture firm.
Companies will now collaboratively meet clients’ creative, brand strategy and digital advertising needs
Denver, Colo. (Vocus/PRWEB ) September 22, 2009 — LeeReedy, a Denver-based innovation, brand and design consultancy, today announced its investment in Xylem Digital, one of the Rocky Mountain region’s leading digital agencies. The two companies will continue to operate separately, but will collaboratively team on all business moving forward, leveraging one another’s capabilities to service clients across categories and disciplines. Together, the two organizations boast vast creative experience in industries including consumer-packaged goods, financial, medical, technology, retail and travel.
Patrick Gill, current President of LeeReedy, will assume the role of CEO of Xylem Digital. Scott Snyder will remain a Principal and Chief Strategy Officer of Xylem Digital, and John Gilbert will continue as Xylem Digital Creative Director. Xylem clients include Chiquita, Red Robin, Jack Link’s, Fresh Express, Molson-Coors and Dots, among others. The firm specializes in full-service digital advertising strategies and campaigns, including websites, mobile, social network marketing, online media campaigns and more.
In the process of building our own interactive division, we decided it was simpler and more valuable to instead invest in a proven creative digital powerhouse. We found this in Xylem DigitalWe are very confident in the creative firepower this new partnership creates. Both LeeReedy and Xylem clients can look forward to a new level of efficiency and brand development expertise
Clients continue to push us to integrate our offerings to better expand our reach into their businesses. Collaborating with LeeReedy will enable our common vision of seamless brand innovation, while allowing both companies to continue to flourish and better meet the needs of our respective clients “In the process of building our own interactive division, we decided it was simpler and more valuable to instead invest in a proven creative digital powerhouse. We found this in Xylem Digital,” said Patrick Gill, LeeReedy Principal and Xylem CEO.
“We are very confident in the creative firepower this new partnership creates. Both LeeReedy and Xylem clients can look forward to a new level of efficiency and brand development expertise,” added Kelly Reedy, LeeReedy Principal and Creative Director.
LeeReedy promises its philosophy will remain the same. The firm specializes in discovering the true essence of a brand, whether it’s a new brand or one that needs repositioning. Once the essence is understood, the same people who positioned the brand create the execution. There are no layers between strategy, copy and design. There’s nothing lost in translation, no matter the medium. LeeReedy’s client roster includes Atkins, The Clorox Company, Proctor & Gamble, Dr Pepper/Snapple Group, Sports Authority, Hunter Douglas and others.
“Clients continue to push us to integrate our offerings to better expand our reach into their businesses. Collaborating with LeeReedy will enable our common vision of seamless brand innovation, while allowing both companies to continue to flourish and better meet the needs of our respective clients,” said Scott Snyder, Principal of Xylem Digital.
About LeeReedy:
LeeReedy is an innovation, brand and design consultancy working with exceptional national and international brands. LeeReedy’s expertise lies in efficiently discovering the true essence of a brand, whether it’s a new brand or one that needs repositioning, then executing communications perfectly in sync with the strategy. Established in 1969, LeeReedy is headquartered in Denver, Colorado. For more details, visit www.leereedy.com.
About Xylem Digital:
Xylem is a leading independent digital advertising agency working with top brands around the globe. To deliver measurable results, Xylem empowers brands to leverage complete interactive capabilities with strategically designed integrated campaigns. Established in 2000, Xylem is headquartered in Denver, Colorado. For more details, visit www.xylemdigital.com.
