aiga colorado: heart art event branding, invitation
AIGA, the nation's most highly-regarded professional design organization, charged LeeReedy with growing artist donations to their annual charity event, as well as getting more people to attend the event to purchase donated works. We developed a unique invitation that was hand-delivered to artists – a box wrapped with a jarring image of the human body. A note contained inside asked each artist, "What's beating inside you?"Accompanying the question, was a web address for a microsite. On the website, people discovered the details about submitting their heart-themed art to the show by placing it inside the box. The results of the event, both in terms of the artistic output and the donations that followed at auction, were significantly higher than in years past. Read the full case study.