spectro: direct mail campaign
As a printer, Spectro was in a unique position because they didn't do a lot of the annoying things typical printers do–like drop in unannounced, send quotes late, assess hidden charges, or pass clients off to unqualified underlings. This direct mail campaign, targeted at design firms and advertising agencies, plays up their unassuming customer service. Read more about how to successfully position your brand.
spectro: fleet graphics
What seemed like a simple recommendation to improve Spectro’s marketing ROI, turned out to be one of the most valuable things they ever did to grab attention. Among all the marketing pieces we affected, one in particular surprised everyone with its success – repainting the trucks – and turning them into traveling billboards. Read the full case study "Harnessing the Power of Free Media."
spectro: website teaser campaign
To build anticipation for Spectro printing's new website, we developed a teaser countdown campaign. A card was distributed at a crowded creative industry event, pushing recipients to a landing page where they could register for prizes that would be awarded upon site launch.
spectro: website, online marketing
Those who understand the power of great printing understand that Spectro is truly the only place to get it in Colorado. Satisfied to simply maintain their current client base of ad agencies, design shops and in-house creative departments, Spectro invited us to create a personality for the company through their website that further endeared existing customers to the brand. A series of tongue-in-cheek email blasts were developed to announce the launch of the site to Spectro's audience.