naked juice: packaging
The packaging had just been redesigned when we arrived on the Naked Juice scene. But we turned the bottle into an icon by wrapping it with these luscious green leaves. We also created the green "wrapper" that appeared as a background on every piece of messaging we executed. Read how we helped position Naked Juice for sale to Pepsi.
naked juice: print advertising
Naked Juice's marketing strategy was largely grassroots, but we did manage to run a few print ads in a little known publication called People Magazine.
naked juice: product overview brochure
Naked Juice has one of the best names of any product out there (what's Odwalla conjure up?). We tied the tag line, "Nothing to hide" to the name to the brand essence – all we add is a bottle and a lid. The rest just came naturally, such as these two collateral examples. Read the Naked Juice branding case study.
naked juice: san francisco, seattle launch campaigns
San Fran and Seattle were owned by Odwalla. But as you may not know, the brand uses a lot of sugar in its products, which Naked Juice does not. So we came in with a massive outdoor campaign, successfully introducing both markets to our message, "Expose your healthy side." Read more about how to successfully create a grassroots marketing campaign.
naked juice: wall mural
We commissioned a number of these hand-painted murals for our takeover of Seattle and San Francisco.
naked juice: website
Right after the packaging redesign, we wrote and designed the Naked Juice. It utilized the latest technology to create a one-of-a-kind experience for the user and drive home our positioning line, "Nothing to hide."
naked juice: fleet graphics
Naked Juice has a huge Direct Store Delivery (DSD) program – and all those trucks offered the perfect rolling billboard opportunity.
naked juice: starbucks promotion
Been to a Starbucks lately? Well, if you look in the cold case, you'll see Naked Juice has largely unseated Odwalla as the juice of choice. Starbucks even uses Naked Juice as the base for their new Vivanno smoothies. This was the work that went in the deck that helped pave the way for the switch.