camp club usa: logo, collateral
Camp Club USA offers people a discounted rate to campgrounds across North America. The design aesthetic is inspired by and attempts to revive those days from our past when we came together around a tent, a campfire, good stories and good friends.
With a membership in Camp Club USA, campers are awarded access to a network of parks and recreation areas at reduced prices. Early in development, our research indicated the need for their marketing to resonate with a young-family audience. Within eleven months of launch, the targeted materials developed for Camp Club USA attracted more than 500 parks to the system, in addition to 20,000 new members. The website for the club was developed by texturemedia in partnership with LeeReedy.
With a membership in Camp Club USA, campers are awarded access to a network of parks and recreation areas at reduced prices. Early in development, our research indicated the need for their marketing to resonate with a young-family audience. Within eleven months of launch, the targeted materials developed for Camp Club USA attracted more than 500 parks to the system, in addition to 20,000 new members. The website for the club was developed by texturemedia in partnership with LeeReedy.
camp club usa: website
With a membership in Camp Club USA, campers are awarded access to a network of parks and recreation areas at reduced prices. Early in development, our research indicated the need for their marketing to resonate with a young-family audience. Within eleven months of launch, the targeted materials developed for Camp Club USA attracted more than 500 parks to the system, in addition to 20,000 new members. The website for the club was developed by texturemedia in partnership with LeeReedy.