stronghold jeans: logo, identity
Stronghold Jeans, the first denim manufactured in Los Angeles beginning in 1895, was interested in reinterpreting and reviving their brand. We were hired to create an identity that brought them into the 21st century, while retaining a clear sense of their 19th century roots. At $400 a pair, the jeans are selling well to the fashionable deep-pocketed at Stronghold's Venice Beach store.