morris animal foundation: website
Morris Animal Foundation is the world's largest nonprofit dedicated to funding research to protect, treat and cure animals. For the first time in the organization's 60-year history, their website offered a single destination for the entire MAF story to be told—focusing on the organization's deep legacy and providing a detailed look inside their distinctive, ongoing research.
From a technical perspective, the site is backed by a powerful engine that sorts a massive library of research studies by species. It also contains a deep community component, where animals lovers can interact with each other across the world by creating a profile, hosting a blog and participating in forum discussions. On an ongoing basis, a special "Ask an Expert" section of the community allows people to ask questions and have them answered by experts in the field of animal health and wellness. Through the effort, MAF has seen a significant, long-term rise in donations and in the sale of memorial cards through the site.
From a technical perspective, the site is backed by a powerful engine that sorts a massive library of research studies by species. It also contains a deep community component, where animals lovers can interact with each other across the world by creating a profile, hosting a blog and participating in forum discussions. On an ongoing basis, a special "Ask an Expert" section of the community allows people to ask questions and have them answered by experts in the field of animal health and wellness. Through the effort, MAF has seen a significant, long-term rise in donations and in the sale of memorial cards through the site.