clorox oomph: test market launch campaign
Oomph! is the first cleaning product targeted toward men. Using a simple metaphor that men understand – power tools vs. manual tools – we designed an advertising campaign to help Clorox launch the brand in their test market. Within weeks, Oomph! was outselling all other household clearers by five to six times, and it was clear we had a winner that was going to be taken to a national audience. Read more about Battle Testing Market Trials.