pepsico: fuelosophy positioning, brand development
Pepsi hired us to help position a brand new idea called Fuelosophy. The whole concept revolved around putting cleaner fuel in your body in order to have a better day.
pepsico: pepsi max positioning, brand development
Pepsi Max was struggling with its brand image and Pepsi brought us in to help clarify the mind-body connection formed and bolstered by this cola with ginseng and twice the caffeine of regular Pepsi.