activate drinks: packaging
Activate is a unique functional beverage that stores its ingredients separate from the water inside the cap. The packaging we created for the brand plays up this distinctive delivery system, allowing Activate to gain in-store traction in a highly competitive category.Read more about how to get your product into the retailer of your dreams.
activate drinks: point of sale
The key feature of Activate is its unique ingredient delivery system – a cap that holds vitamins and other healthy stuff inside until they're released before drinking. These two point-of-sale neckhanger executions were developed to draw attention to the cap using the brand's trademarked tagline, 'It's hid in the lid.'
activate drinks: trail maps
Activate had three distinct challenges: they were entering a cluttered category, in a geographically widespread region (Los Angeles), with a product that had to be demonstrated to be fully understood. Instead of waiting for Activate's health-conscious consumers to come to the product, we went out and found them where they were being active in Los Angeles.
A set of "insider" trail maps, written by a Los Angeles travel journalist, were designed. The maps were made available for download from Activate's website and through direct distribution on L.A.'s hiking trails, along with free product samples, through our street team. Angelinos appreciated learning more about these nature preserves – a scarcity in Los Angeles. Read the full case study on effective grassroots marketing.
A set of "insider" trail maps, written by a Los Angeles travel journalist, were designed. The maps were made available for download from Activate's website and through direct distribution on L.A.'s hiking trails, along with free product samples, through our street team. Angelinos appreciated learning more about these nature preserves – a scarcity in Los Angeles. Read the full case study on effective grassroots marketing.
activate drinks: public relations
To augment Activate's Southern California product launch, our public relations strategy was to put the product into the hands of as many tastemakers as possible – along with gaining coverage from a wide range of both online and traditional media.