american standard: print advertising
American Standard is a world leader in bathroom furniture and fixtures. The flexible design system we developed for American Standard's print advertising allows product dealers to alter images and text based on their needs, while keeping a consistent visual brand identity across an international group of dealers. Read the full case study.
american standard: outdoor
The intent for our American Standard outdoor was to be simple, clean and match the brand standards set through the other elements.
american standard: online advertising campaign
Part of our suite of advertising developed for American Standard, these interactive banners allow individual dealers to customize with their own company's name and URL.
american standard: fleet graphics
To accommodate a large number of dealer truck sizes, we designed a flexible fleet graphics identity system for American Standard that allows individual dealer customization through imagery and headline treatments. Dealers look unique, but their trucks offer a consistent aesthetic across the network.
american standard: inspiration book
This work-in-progress features beautiful photographs of bathrooms filled with American Standard bathroom products and the insider stories from the photo stylist who helped create the images. The 'Soak' inspiration book is intended to give consumers ideas for designing rooms in their own homes with American Standard fixtures.