atkins: advertising campaign phase 1
The Atkins brand was old, clinical, boring and bankrupt. When the company's new owners asked us to rejuvenate the brand, we took the three parts of the diet - the sweet, great-tasting products, the results generated by the easy-to-follow program, and the research that proves Atkins is safe and healthy, and rolled it all up in the line, "Sweet. Sexy. Science." By the way, as of early 2009, the weight loss category is down around 20% while Atkins' sales are up 20%. Read the full brand re-launch case study.
american standard: print advertising
American Standard is a world leader in bathroom furniture and fixtures. The flexible design system we developed for American Standard's print advertising allows product dealers to alter images and text based on their needs, while keeping a consistent visual brand identity across an international group of dealers. Read the full case study.
broe group: eco transport website
The intent of the Eco Transport website is to draw attention to the current problems associated with transferring containers from the Port of Oakland to the Central Valley of California on Interstate-580 – the second most congested road in the state. Then, we offset the problem with Eco Transport's solution, moving containers on barges between the Ports of Oakland and Stockton along the San Joaquin River, effectively eliminating over 1 million truck trips from roadways.
broe group: corporate website
In our keyword analysis conducted before development, we discovered a number of ownable terms that The Broe Group – a private equity and management company – had never targeted before. These keywords were used in copy and in our SEO friendly site design to drive targeted traffic. The site also features a full content management system (CMS) that allows for dynamic client content updates on any page.
8th heaven gaited horses: website
8th Heaven trains and breeds both horses and horsemen on their forty-acre farm in Colorado. They hired LeeReedy to form a strategic website to make them look like the major player they are in an industry full of mom and pops. The content management system (CMS) allows easy content updates, as horses are sold and new horses become available.
john jenson: website
John Jenson engaged LeeReedy to create an experiential online environment for his executive speaking and training programs, walking the user through the steps of his curriculum.
nintai: website
Nintai advises premier corporations, family conglomerates and institutional investors interested in investing in Asia. Built using the latest Flash technology, the site offers a powerful web presence to strengthen and solidify Nintai's credibility as an expert provider of advice that can be directly translated into profit and avoiding costly mistakes.
rex edit: website
Rex Edit is a post-production house in Los Angeles. Their website was designed to be clean, easy to navigate and have the impressive work of their editors front and center.
alexander dawson school: view book
Boulder's Dawson School offers a progressive, hands-on approach to education similar to college for K-12 students. This essence was captured in an interactive view book that broke the mold and immersed parents in learning about the school's programs.art directors club of denver: call for entries invitation
The Art Directors Club of Denver selected LeeReedy to theme the annual awards materials and ceremony. A "swing" theme was created that included a record album-style call-for-entries – incorporating the illustrations of The Clayton Brothers. The work drove an all-time high number of entries and attendees for the show.