castle creek market & bakery: identity
Two separate retail locations were united by the quaint identity we designed for the Castle Creek Market and Castle Creek Bakery.
lawhead: promotional direct mail
This jazz fusion group needed a way to break through to studio producers. We silkscreened vinyl records with urban graphics to promote their style and title of their release, "Jazz Roots." A copy of their new CD was attached to the record and direct mailed to studio heads.
american standard: outdoor
The intent for our American Standard outdoor was to be simple, clean and match the brand standards set through the other elements.
401(k) squared: direct mail
401(k) Squared is a small company that specializes full-time in 401(k) plan development. They hired LeeReedy to make a big impression with their modest direct mail budget. Going against the safe, corporate marketing typical of the financial services industry, we developed a direct mail piece featuring a live fish inside a box adorned with messaging. Within weeks of distributing the piece, 401(k) Squared had secured a $10M account and was in discussions with a number of large companies to manage their 401(k) accounts, ranging in size from $500k to $20M. Read the full case study.
aiga colorado: heart art event branding, invitation
AIGA, the nation's most highly-regarded professional design organization, charged LeeReedy with growing artist donations to their annual charity event, as well as getting more people to attend the event to purchase donated works. We developed a unique invitation that was hand-delivered to artists – a box wrapped with a jarring image of the human body. A note contained inside asked each artist, "What's beating inside you?"Accompanying the question, was a web address for a microsite. On the website, people discovered the details about submitting their heart-themed art to the show by placing it inside the box. The results of the event, both in terms of the artistic output and the donations that followed at auction, were significantly higher than in years past. Read the full case study.
american standard: fleet graphics
To accommodate a large number of dealer truck sizes, we designed a flexible fleet graphics identity system for American Standard that allows individual dealer customization through imagery and headline treatments. Dealers look unique, but their trucks offer a consistent aesthetic across the network.
american standard: inspiration book
This work-in-progress features beautiful photographs of bathrooms filled with American Standard bathroom products and the insider stories from the photo stylist who helped create the images. The 'Soak' inspiration book is intended to give consumers ideas for designing rooms in their own homes with American Standard fixtures.
atkins: applied trend analysis
There are plenty of websites and companies that track trends. But for our clients, including low-carb lifestyle company Atkins, we go deeper by tracking trends, then recommending how those trends can apply directly to their business. Our applied trend analysis has allowed Atkins to have a finger on the pulse of their industry, understand what competitors are doing, discover holes in the market to capitalize on, and be proactive instead of reactive. Read more about how applied trend analysis allows you to spot future product and marketing trends today.
broe group: retreat invitation
Pat Broe, CEO of The Broe Group, annually hosts an exclusive gathering for potential business associates at his Wyoming ranch. For the event, LeeReedy designed a unique invitation that included a custom, handmade box containing a branding iron from the ranch as well as a printed invitation. Read our tips on creating ultra effective direct mail.
stratus rewards: launch party
Stratus launch parties were held in Santa Monica, New York, Dallas and Chicago. Each one was invitation-only. The lists came from our partners, companies such as Abercromie & Kent, Exclusive Resorts, Sports Club LA, Vivre and many more. And yeah, the people we wanted showed up. Check out Randy Jackson, of American Idol fame.
atkins: tradeshow presence
To the executive team at Atkins, consistency is king. So we designed their tradeshow booth with the same elements used in all their other materials, all under the mantra of "Sweet. Sexy. Science."
naked juice: san francisco, seattle launch campaigns
San Fran and Seattle were owned by Odwalla. But as you may not know, the brand uses a lot of sugar in its products, which Naked Juice does not. So we came in with a massive outdoor campaign, successfully introducing both markets to our message, "Expose your healthy side." Read more about how to successfully create a grassroots marketing campaign.
naked juice: wall mural
We commissioned a number of these hand-painted murals for our takeover of Seattle and San Francisco.
spectro: fleet graphics
What seemed like a simple recommendation to improve Spectro’s marketing ROI, turned out to be one of the most valuable things they ever did to grab attention. Among all the marketing pieces we affected, one in particular surprised everyone with its success – repainting the trucks – and turning them into traveling billboards. Read the full case study "Harnessing the Power of Free Media."
tucker advisory group: tradeshow presence
A simple message to get financial brokers to start a conversation with Tucker Advisory Group about possible partnership.
vision graphics: poster show
Vision Graphics supplies high-end offset printing services to companies in the western United States. Wanting to connect with designers on a deeper level, they engaged us to create an innovative way to approach the design community without being off-putting. Through our marketing innovation process, we developed a program that enlisted the talents of top designers to produce limited edition posters, culminating in a gallery show. Vision now works with many of the agencies that participated. Read the full brand innovation case study.
wandermelon banners
naked juice: fleet graphics
Naked Juice has a huge Direct Store Delivery (DSD) program – and all those trucks offered the perfect rolling billboard opportunity.
naked juice: starbucks promotion
Been to a Starbucks lately? Well, if you look in the cold case, you'll see Naked Juice has largely unseated Odwalla as the juice of choice. Starbucks even uses Naked Juice as the base for their new Vivanno smoothies. This was the work that went in the deck that helped pave the way for the switch.
activate drinks: public relations
To augment Activate's Southern California product launch, our public relations strategy was to put the product into the hands of as many tastemakers as possible – along with gaining coverage from a wide range of both online and traditional media.